Ekster uses a Product Advisor to solve catalog complexity

Ekster employs a Product Advisor to help shoppers discover better gear for life on the go.
Summary

Ekster wanted to simplify the decision-making process for their shoppers and cut through the number of choices on their website. To tackle this, they decided to launch a Product Advisor. By teaming up with Crobox, Ekster introduced their now-signature Wallet Finder, a handy tool that helps customers discover the perfect next-gen wallet for their busy lives.

9.62%
Finder Conversion Rate
41.5x
ROI
+259.03%
Conversion Rate Uplift
Olivier Momma
Co-Founder
That's what also initially attracted me to Crobox; it's visually so much more attractive, both on desktop and mobile, and it aligns well with the rest of the website. It feels like there is an engine behind this tool that is trying to help users find the perfect match.
About

Ekster is an Amsterdam-based scale-up primarily focused on the US market. They produce and market smart leather goods with an innovative, tech-driven touch.

2016
Founded
45+
Employees
11
Countries

The Challenge

Choosing a wallet can be overwhelming due to the many options available. Unlike standardized clothing sizes, wallets are deeply personal, with preferences varying based on usage, style, and features. For Ekster, a brand pushing the boundaries of traditional wallets, this was a challenge.

They needed a way to simplify the decision-making process, helping each shopper find their perfect match. This required a solution that provided detailed product information, engaged customers, and highlighted the benefits of each wallet.

Olivier Momma
Co-Founder
That's what also initially attracted me to Crobox; it's visually so much more attractive, both on desktop and mobile, and it aligns well with the rest of the website. It feels like there is an engine behind this tool that is trying to help users find the perfect match.

Implementation

Ekster now not only makes it easier for users to find what they're looking for but also gather valuable data and insights on customer behavior in the process. This helps them optimize their webshop and refine the shopping experience into one that truly resonates.

Results

Ekster's website has become a powerful selling tool thanks to the Wallet Finder, which boasts a conversion rate uplift of +259.03% (2.68% site CR vs. 9.62% Finder CR). 

The data insights from the Finder also allow them to target people at various moments of their customer journey, providing more relevant product information.

9.62%
Finder Conversion Rate
41.5x
ROI
+259.03%
Conversion Rate Uplift

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