Discover the why behind the buy

Crobox was born when the founders saw a growing problem in eCommerce: too much choice leading to customer paralysis. Inspired by their shared belief that shopping should be simpler and more intuitive, they set out to develop a solution that would guide customers toward the right products.

They envisioned creating personalized conversations between brands and consumers, much like in a physical store, but powered by AI. Working late nights from a small office in Amsterdam, the founders built the first version of Crobox, refining it through countless trials.

Today, their vision has grown into a company that helps businesses worldwide overcome choice overload with tailored, data-driven product recommendations.

When you mix AI, psychology, retail, and a clever group of internationals, you create something extraordinary.

Each and every Croboxian has a unique set of skills that contributes to the cohesive whole. We are a conscious company – daily vegetarian lunches! – who take Friday beers very seriously.

We ask questions, make jokes (not always good ones, but that’s okay), and tackle all our projects with the utmost passion.