Leveraging our expertise in consumer psychology, we create Humanized Taxonomies that turn your product range into an intuitive, highly searchable catalog.
We turn technical product data into discoverable, shopper-friendly information, ensuring your products are matched with the needs and preferences of your customers.
What is Product Data Enrichment, and how does it help my business?
Product Data Enrichment involves enhancing your existing product data by adding relevant attributes and behavioral insights. This process helps make your product catalog more informative and engaging, enabling your customers to find the products that match their needs more precisely, leading to better user experiences and increased conversions.
How does Crobox’s Product Data Enrichment work?
Crobox’s Product Data Enrichment solution leverages behavioral psychology and AI to analyze your products and customers, then assigns relevant, context-rich attributes to each item in your catalog. These enriched attributes allow your products to be displayed in ways that resonate with specific customer needs and preferences, improving searchability and relevance.
What kind of data is added to my products?
Our enrichment adds nuanced, customer-focused attributes, such as product style, sustainability features, usage contexts, and emotional drivers that influence purchasing decisions. This additional data enriches your catalog, helping customers filter, sort, and discover products that meet their exact requirements.
How does Product Data Enrichment improve customer experience?
Enriched product data makes it easier for customers to find products that align with their values, preferences, and needs. By presenting products with clear, meaningful attributes, customers can make quicker and more confident purchasing decisions, enhancing satisfaction and reducing choice overload.
Can Product Data Enrichment help improve search and filtering on my website?
Yes, enriched product data enhances the search and filtering capabilities on your site by providing more precise attributes. This allows customers to use specific filters that match their unique needs, leading to more relevant product suggestions and a streamlined shopping experience.
How do you ensure data accuracy and relevance in the enrichment process?
We use advanced AI models trained in behavioral psychology to analyze and assign attributes that resonate with real customer motivations. Our team works closely with you to tailor these attributes to your brand’s unique selling points, ensuring accuracy and relevance across your catalog.
How quickly can my product catalog be enriched?
The enrichment process typically begins with an initial analysis of your catalog, followed by data mapping and implementation. Depending on catalog size and customization needs, you can expect to see results within 2-4 weeks, allowing you to rapidly improve your product discovery and customer experience.
Is Product Data Enrichment compatible with my current eCommerce platform?
Yes, our enrichment solution integrates seamlessly with all major eCommerce platforms. We work with your team to ensure a smooth implementation that aligns with your platform’s architecture and functionality, so you can leverage enriched data without disrupting existing workflows.
Will this solution help increase my conversions?
Absolutely. By enriching product data with attributes that align with customer preferences, you increase the relevance of product suggestions, making it easier for customers to find exactly what they’re looking for. This not only improves engagement but also leads to higher conversions and larger average order values.
How is success measured for Product Data Enrichment?
We provide comprehensive analytics that track the impact of enriched data on customer behavior, conversion rates, search performance, and engagement metrics. These insights help you understand how enriched product data enhances the shopping experience and contributes to overall business performance.
