Case Study - Top4Sport
Top4Sport helps first time runners
Top4Sport leverages a Product Finder to help customers select the best shoe to match their running goals.
In order to bring guided selling into their eCommerce channel, Top4Sport implemented Crobox’s Product Finder. By leveraging a Running Shoe Finder on their webshop, they aim to differentiate their products and reduce overload. As an online marketplace, guiding customers to the right shoe for them is important to help shoppers make the best product choice for them. Crobox’s Product Finder was implemented in over four weeks and is continuously being optimized based on Top4Sport’s roadmap and data we are collecting.
+126% Conversion Rate
+27% Average Order Value
+56% Completion Rate
Top4Sport is a fast-growing online marketplace in the sporting product industry. Their promise is to resell quality and cutting-edge activewear products produced by global brands.
The biggest difference between Crobox and their competitors is how flexible we can be with them. In our situation, flexibility is crucial because we host different sports and brands on our webshop. Our team is very creative, and with Crobox we can now really get ahead of our roadmap and make our ideas a reality very fast, which is of great benefit to us.
For first-time runners, it is hard to know which is the best running shoe for them. As a marketplace, Top4Running needs to differentiate itself by being experts and authenticators, and by guiding their customers to the right product for them. Seeing how well guided selling works in our brick-and-mortar stores, Top4Running aims to bring this experience to their eCommerce channel. Bringing guided selling into the digital environment is met with internal development limitations due to everything being managed and built in-house. These challenges make it more difficult as a primarily digital brand to be reactive and convert more customers.
We have a unique position on the market. We can’t just be retailers who provide goods, we need to provide an additional service, including advice. That’s why using a Product Finder is a very high priority and one of the major tools for customer assistance at the moment.
During the course of only four weeks, Top4Running implemented their Shoe Finder across twenty-one locales. By asking the user questions about their running goals, the Shoe Finder recommends the perfect product for them.
Before Crobox, we were hitting our internal development limitations. As is the case for many other brands, our IT capacity is a precious resource. We were looking for an external solution that was flexible enough to help us and one that could give us a headstart with offering an advanced finder solution to our customers.
The Top4Running Shoe Finder
The Shoe Finder was implemented as a slide-out on the homepage, navigation, product pages, and integrated into product lister page banners with Exponea. The Shoe Finder asks questions about the shopper’s goals. By leveraging Dynamic Answers, the Finder flow changes options based on how the user answers, making it more interactive with natural conversation.
The final product recommendations show a carousel of ‘Best Choice’ products. Their profiles display their most important attributes to put the right information in front of the user. Clicking on the shoe’s profile brings the user to the shoe’s detail page.
See it in action
The Crobox team was really responsive, especially during the implementation process, which was very important to us. It only took one month to implement the Product Finder, instilling trust into our partnership. This made us feel heard and taken care of.
In the first month of implementation, the Shoe Finder had a 126% conversion rate uplift. Since then, high completion rates show users have good purchase intent, and that the Finder is facilitating their behavior. The next steps will be making the Shoe Finder more visible to increase sessions. Next up for the Crobox x Top4Running partnership is to continue building more Finders across different categories.