WE Fashion is a European fashion retailer that was founded in 1917 in the Netherlands. The brand’s website serves persuasive messages seamlessly throughout the shopper experience. This behavior-driven design earned them a leading persuasion score of 63/80.
Enabling the ability to mark products as “favorites” gives shoppers more freedom in what they do with a product, which is psychologically preferred. WE taps into this desire as well as strengthens social proof by showing the number of times a product is favored after being clicked. Displaying the total amount after the click could also play on an individual’s curiosity to see how many other people are watching the item.
Product Labels help decrease choice overload but seeing the same message repeatedly grows tiresome. WE uses different copy that leverages various persuasion techniques to drive click-through rates on the product listing page. These test the shopper’s response to psychological theories like authority, social proof, novelty, and price sensitivity. The generated insights can help strengthen your customer understanding and make personas more dynamic.
Learning about driving purcahse behavior doesn't stop here. Download our Persuasion Trend Report for Fashion Retail to discover the latest and greatest content and copy designs. Let us take you through twenty-three actionable examples of Top 100 standout features.Download Report