Helping retailers discover the why behind the buy

Crobox is reinventing Guided Selling. How? By enriching product content and building compelling eCommerce experiences that connect customer needs directly to product benefits. We help shoppers make the right decision in a stress-free environment by leveraging our expertise in behavioral psychology, eCommerce, and data.

Our Story

It all started in an attic. With backgrounds in eCommerce, full-stack development, and AI, we searched for the sweet spot that would ultimately disrupt retail.

Today, we’ve found it: building product discovery experiences that put the customer first. From our humble beginnings, we've learned a great deal over the years. And it doesn't stop there! We are driven to understand your customer needs to ensure your product benefits are understood and effectively communicated throughout the customer journey.

You can now find us in our beautiful office on the canals of central Amsterdam, with technology that spans the globe. Some may even say: started from the attic now we’re here.
Crobox founders
Aimee Unwin
Aimee Unwin
People Manager
“I recently started at Crobox and instantly gained the freedom and responsibility that I have been searching for! I like to be creative, make decisions and have the space to voice my ideas - and Crobox provides just that.”
Our Culture
When you mix AI, psychology, retail, and a clever group of internationals, you create something extraordinary.

Each and every Croboxian has a unique set of skills that contributes to the cohesive whole. We are a conscious company – daily vegetarian lunches! – who take Friday beers very seriously. We ask questions, make jokes (not always good ones, but that’s okay), and tackle all our projects with the utmost passion.
Meet the Team