Zalando was founded in 2008. Since then, it has evolved into an eCommerce powerhouse. With the impressive score of 83/100, it’s clear their brand influence is reinforced by a persuasive approach to delivering a seamless shopper experience.
Zalando’s product recommendations are on point! For shoppers looking at an item, they can scroll down to see the full outfit that the model is wearing. The “Complete the look” feed includes links to each item, which are clearly priced. Plus, to give the individual even more freedom to choose, they add a “favorite” option.
We love when brands go above and beyond to help people discover more than just products. This influencer feature does just that by helping inspire full outfits on the product detail page. With the help of brand ambassadors, individuals can see how the items are worn in real life. This is an “au-naturel” blend of social proof and authority. Plus, the Look of the Day gives shoppers the idea that every item is fresh, making it a relevant statement piece.
Learning about driving purcahse behavior doesn't stop here. Download our Persuasion Trend Report for Fashion Retail to discover the latest and greatest content and copy designs. Let us take you through twenty-three actionable examples of Top 100 standout features.Download Report