Under Armour is an American sports fashion retailer. Their cross-platform implementation of persuasive elements landed them a score of 62/80 on persuasion.
No one likes to be told what to do, so finding a way to nudge purchase behavior can be tricky. Under Armour found a way to subtly encourage checkout completion with a non-intrusive message. We also noticed that these messages change, showing that they are testing different copy to find the best way to communicate with their shoppers in the final stage of their journey.
These smart notifications on the product detail page are persuasive, pointing out psychological product characteristics. What we like about this message is that it isn’t your standard, “X amount of people have seen this today!” social proof copy. Instead, it takes a more unique approach that leverages the authority of personal trainers.
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