New Look is a British retailer with a presence in most global markets. Their clean webshop offers a persuasive experience, especially on the home and product detail pages, obtaining a total persuasion score of 60/80.
New Look taps into the power of urgency scarcity to drive behavior on the cart page. They do this by showing messages that notify shoppers when the stock is low on the selected item. Next to this, they calculate the amount needed until the person qualifies for free express delivery. Messages like this help create upsell opportunities.
Although this is technically not one feature, we had to point out the page’s fantastic execution. This product detail page detail strikes the perfect balance between directive messages and subtle design. Its scarcity message, “Hurry! Selling out” informs the shopper of its limited nature while the “FREE store collection” promotes the brand’s USPs.
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