Mr. Porter Logo

57 / 80
9 / 10
10 / 10

76 / 100

Rank 8

Mr. Porter

Mr. Porter is an online retailer specializing in menswear, offering expert advice and inspirational content online. Their slick design and relevant voice helped them earn a total score of 76/100.


  • Mr. Porter leverages the authority persuasive technique by adding Editor’s notes in the product detail page description.
  • The brand is putting the recommendation system to good use by including “what to wear with it” recommendations.


  • Update the full website to one consistent style. Parts of the website are somewhat old fashioned in terms of fonts and wizards.
  • The “Exclusive” label is difficult to see. Increase the size and contrast to improve its overall impact.
Mr. Porter feature screenshot

Standout feature 01

Cart Instant Recommendations

Recommendations on the cart page is a great way to increase the average order value. But many retailers provide the wrong suggestions at this point in the journey, often displaying similar products that cost just as much. Mr. Porter shows complementary products instead, highlighting items that enhance chosen items. All recommendations can be added to the cart with an instant add button, making sure shoppers keep moving towards their checkout goal.

Mr. Porter feature screenshot

Standout feature 02

Editor Notes

Persuasive descriptions are often overlooked on webshops. This is a shame because they often provide useful information that can win over an uncertain shopper. Mr. Porter uses their editor to describe the pieces. A nice touch to the whole brand experience.

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23 Fashion Retail Persuasion Trends

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