Matalan Logo

Persuasion
57 / 80
Fluency
8 / 10
Insights
10 / 10

Score
75 / 100

Rank 10

Matalan

Matalan, founded in 1985, is a UK-based fashion and homeware retailer. Their wide assortment requires a persuasive approach, which is right on target with a persuasion score of 57/80.

Strengths

  • Matalan has implemented persuasion tags consistently throughout the journey, leveraging a handful of different techniques.
  • On the cart page, the difference between the cart total and the amount needed for free shipping is calculated and displayed.

Opportunities

  • Condense the number of steps on the checkout page to make it seem less daunting for the shopper.
  • Some designs for the persuasive messages make it hard to read the text, simplify these to improve readability.
Matalan feature screenshot

Standout feature 01

Original Product Labels

Matalan uses multiple kinds of product labels to direct attention to specific items. They leverage various persuasion techniques that use different copy, colors, and designs to convey their point. This is a great approach to keep the shopper’s eye coming back to the message.

Matalan feature screenshot

Standout feature 02

Sticky Product Labels

Matalan increases the impact of their product labels by keeping them with the product throughout the customer journey. This attention to detail makes the message more persuasive for two reasons. First, it establishes message consistency, which helps make the statement stronger. At the same time, it makes it seem more authentic, rather than a “cheap gimmick” to get someone to click.

More standout features

23 Fashion Retail Persuasion Trends

Learning about driving purcahse behavior doesn't stop here. Download our Persuasion Trend Report for Fashion Retail to discover the latest and greatest content and copy designs. Let us take you through twenty-three actionable examples of Top 100 standout features.

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