Foot Locker is an American founded sports and footwear brand with a presence in 28 countries worldwide. While offering a very persuasive experience, the brand lost most points due to their (lack of a) recommendation system. Despite this, they still finished with a total score of 78/100.
They say an emoji is worth a thousand words (or something along those lines). These symbols have taken over for the digital-savvy of all ages. Foot Locker has tapped into this by integrating these eye-catching symbols into their smart notifications on the product detail page.
This cart page is fully optimized to drive shopper behavior. First, they include an urgency scarcity message on the top of the page warning the individual that the popular item might be sold out soon. Foot Locker also reminds the shopper that they have qualified for free shipping, giving them that extra boost of motivation to check out.
Learning about driving purcahse behavior doesn't stop here. Download our Persuasion Trend Report for Fashion Retail to discover the latest and greatest content and copy designs. Let us take you through twenty-three actionable examples of Top 100 standout features.Download Report