What is Crobox tracking / profiling?

Crobox tracks click behavior of individual users. This behavior is collected, processed and then encoded into a personal profile. Click behavior is interpreted as -though not limited to- tracking events and/or pageviews of a specific user to record whether he/she engages with a specific link, image and/or product.

Does Crobox store any Personal Identifiable Information (PII)?

Crobox does not store any Personal Identifiable Information (PII) other than the UUID required to identify and track the user over sessions.

Which data makes up a Crobox profile?

Crobox consists of the following:
  1. History of page view events
  2. History of offered personal site optimizations & modifications along with (optionally) responses
  3. A DNA consisting of Psychological Principles (e.g. R. Cialdini)

Does Crobox offer opt-out functionality?

Any user can easily opt-out; clients don't need any custom integration for this. After opting out, the Crobox tracking cookie if available will be deleted and a new cookie will be set indicating that specific user doesn't want to be tracked over (new) sessions. After opting out, no personal data will be collected anymore and no profile will be created / updated.

Does Crobox use cookies?

Crobox uses cookies in order to identify users across multiple sessions. Without using cookies, we can't identify users during their life cycle resulting in incomplete profiles. However, if the client can provide us with a unique identifier (UUID) indicating a unique user, we don't need to store cookies at all.

Crobox Cookie Policy?

Crobox is in the exact same cookies policy category as Google Analytics tracking. Our cookie policy is based on any other advertising technology and/or platform. Crobox is a first party cookie such as any other A/B testing or analytical tool.

What is stored in a Crobox cookie?

The cookie controlled by Crobox contains a randomly unique identifier (UUID) that tracks the user over multiple sessions. Its expiration date is set to 180 days.  If the client has the possibility to send us an UUID, there is no cookie setting required resulting in no Crobox cookie stored at all.

Does Crobox control the cookie parameters?

This is the responsibility of the client. Crobox only sets the expiration date to 180 days.

Data ownership

The client is the owner of the data, but the data is stored at external servers managed by Crobox. Part of the data can be accessed using our dashboard and/or Application Program Interface (API).
Data is stored separately from other clients and is not used for or by other clients, domains and/or used for other abstraction or reporting means.

Data security

We comply with most stringent security policies. All data is stored in the EU-based datacenter. But we do use services from US-based companies for distribution and backup. Please contact us for an overview of all security measurements taken: support@crobox.com